Friday, 22 April 2011

Soko Kenya

SOKO was set up in 2009 by Joanna Maiden. Her vision was for SOKO to provide the link between the international fashion industry and the community of Ukunda, Kenya..

SOKO is set up as a social enterprise with all profits being invested into the growth of SOKO and local community projects, their main aim is the improvement of the quality of life for Ukunda’s population through vocational training, employment opportunities and improved social services.

The reason I have chosen SOKO as a case study is because of the interest they have in local artisans and their talent. The enterprise engages with local cooperatives and crafts people through the sourcing of fabrics and manufacturing of garments. By using the local talent to make beautiful clothes, SOKO provides fair employment to this impoverished community. As mentioned in Phase 2 of my project, I would like to work within a community in India, learning from the locals, and teaching them what I know. SOKO provides a great example as to how this concept can be taken even further. 






This is a link to a video explaining what SOKO is all about:

http://www.youtube.com/watch?v=XEf1--hwWJQ

http://www.soko-kenya.com/

1 comment:

  1. I like how you are interested in working with local artist or learn from them and teach them. I think that more arist should head in this direction.

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